Competitive intelligence

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Digimind's competitive intelligence solution helps companies anticipate their competitors' strategies and tactics, by analyzing and continually tracking their resources, organization, actions and results .

It provides answers to the following questions :

  • What are my competitors' strategies for development (acquisitions, strategic alliances, new countries, new targets, new products,…) ?
  • What are the potential offensive strategies my competitors might be planning, considering their resources, their mode of operation, their latest identified activities ?
  • What are the most recent developments in my competitors' main resources (financial, human, technological, production capacity,…) ?
  • How are my competitors developing their organizations and management in particular ?
  • Which activities are they most focused on ?
  • Who are the potential new players in our market ?

The competitive intelligence solution performs the following functions :

  • identifies and prioritizes the players and main themes to be monitored ;
  • identifies information sources (online and in the field) to be tracked ;
  • links up with field informer networks (salespeople, external contacts, marketing,…) ;
  • facilitates collaborative analysis and the simulation of potential scenarios using appropriate presentation methods (business role-play, scenario simulation, probability/impact grids,…);
  • accelerates the production and updating of CI management charts, of competitor profiles and maps, thematic reports,… ;
  • accelerates the distribution of steering reports among internal customers : people working in the field (sales, communications, public relations, external affairs,…) and in innovation and strategy …

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