Just like health check-ups, campaign reporting is inevitable. But on the bright side, it allows you to know the state of your health!
These reports and analyses help us learn from our actions so we can improve our future efforts and keep getting better. However, oftentimes with reporting we find ourselves having to prove value instead of adding it.
Nearly 50% of marketing leaders said they spend more time preparing data for analysis than actually analyzing data. What’s worse is, failure to realize improvements from data will lead 60% of CMOs to slash their marketing analytics departments by 50% in the next few years.
How can you leverage social intelligence to add value to campaign analysis instead of merely proving performance?