Brand reputation is an indicator of how consumers perceive your brand. It encompasses all user interactions and experiences with your brand and is arguably one of the most important factors of a company's success.
Warren Buffet once said 'It takes 20 years to build a reputation and five minutes to ruin it.' In the Internet era, it could now take less than five minutes.
People share thoughts and experiences on social media, review sites, and forums daily, but more than 80% of consumers do not use brand handles or hashtags when talking about them.
Find out how social media listening tools can help your brand stay in the loop of consumer discussions so you can better understand sentiment and perceptions, adjust your brand strategy, and take charge of your brand reputation.