The influencer marketing industry is showing no signs of slowing down. Predicted to be worth up to US $15 billion by 20222, up from $8 billion in 2019, influencer marketing has become a common portion in marketing strategies. It’s no surprise given 63% of consumers trust influencers more than brands
You see it every day on your Instagram feed and have probably even ran a campaign or a few of your own – influencers posting about products or services they’ve entered a paid partnership with. But with so much influencer activity happening, how can you be sure that your campaign effectively engages your target audience?
With this rapid growth in industry size, comes equally rapid changes in the landscape, channels, and processes in working with influencers, such as Instagram hiding the number of likes on posts. Plus, with so many influencers and additional variables (such as number of followers, category, etc.) to consider how can you best fit their advantages with your marketing resources to create influencer campaigns that delivers both your KPIs and ROI?