DIGIMIND

The Marketing department is by definition tuned into the company’s external environment: monitoring of the market and the company’s competitors, supplier relations etc. As a result, it must constantly have available up-to-date information if its efficiency is to be optimal.

Digimind Evolution will help you save time with each of the Marketing department’s principal tasks, help you make decisions more rapidly and it will point you in the direction of the right strategy to adopt.

Monitoring of the market
Digimind Evolution provides you with the most suitable tools for monitoring the trends within your market and understanding the requirements of your clients and prospective customers. Thanks to the tracking of the business-line news sources and the filtering of the discussion forums, you can assess requirements and analyse dissatisfactions. Digimind Evolution enables you to detect the best strategies to adopt in order to win the loyalty of your existing clients and attract new customers.

Analysis of the competition
Your marketing positioning continually has to adapt to the strengths and weaknesses of your competitors. In order to be instantaneously reactive to any threat or to anticipate the actions of your competitors, Digimind Evolution enables you to build an automated centre for observing the competition both rapidly and easily. Indeed, our multi-source surveillance modules ensure that you will detect any change in your competitors’ sites or any new relevant press-releases, be aware of what their clients are saying about them and even monitor their financial health on a daily basis. All this in the form of targeted warnings, which are ready to receive comments and be sent on to your decision-makers. Ready-to-use CI reports can also be automatically generated by Digimind Evolution for those who require weekly or monthly analyses.

Product/Service Policy
Your product and service advantages are the fruit of innovative work and hard thinking. In order to help you construct proposals to pinpoint your target, the Digimind solutions represent a laboratory for generating crucial ideas:
- Automated benchmarking
- Feedback from your sales force in the field
- Detection of innovations etc…

Distribution/Sales media
How can you maximise the efficiency of your distribution channels? By permanently providing them with up-to-date information on your competitive advantages and on the weaknesses of your competitors. In no time at all Digimind Evolution can become an added-value extranet for all your sales forces. Learn to capitalise on key information and feedback in record time.

To find out more, see Digimind Finder, Digimind Tracker, Digmind Manager and Digimind Publisher modules, and please don’t hesitate to contact us.