Information of all types – both positive and negative – is constantly circulating in cyberspace.
Digimind tracks what people are saying about brands and companies and their products so that CI practitioners can immediately identify opportunities and threats. If a false rumor rumor or negative narrative is being spread about a brand or product, it can be rebutted before it gains traction and wide circulation. If a blogger or social network member praises a feature of a produce or embraces a brand, reputation managers can reinforce a message by engaging the fan or issuing a press release.
With the right tools for effective sentiment analysis and social media monitoring, brand managers and market intelligence professionals can promote an affirmative, favorable narrative about their brands, companies, and products.
