Competitive Intelligence
July 8th, 2011
Solutions
Competitive actions – new companies going after market share, product counterfeiting – can wreak havoc on your plans.
The Digimind solution helps companies anticipate their competitors’ strategies and tactics by analysing and constantly tracking their organization’s actions, resources, and results – helping to identify competitors’ planned and completed acquisitions, expansions into new markets, new product launches, personnel changes, strategic alliances, etc. Digimind can also help anticipate new competitors entering your market space.
With Digimind, you can answer the most important questions:
- What are my competitors’ strategies for development (i.e. acquisitions, expansion to new markets, new products, new targets, strategic alliances, etc.)?
- Which potential aggresive strategies might our competitors devise and employ considering their modes of operation, latest projects, resources, etc.?
- What are the most recent and relevant developments in my competitors organizational resources (i.e. financial, human, production capacity, technological, etc.)?
- How are my copmetitors developing their organizations and management teams?
- Where are their main areas concern given their intelligence and research activities?
- Where and who are the potential entrants into our market?
The Digimind solution automates or facilitates the entire competitive intelligence solution:
- the platform identifies and priotizes the most important market players and trends to be monitored;
- it identifies information sources, both in the field and on the web, to be tracked;
- connects the information management system with field informer networks (i.e. external contacts, market researchers, salespeople, etc.);
- facilitates collaborative analysis and the simulation of possible market events and scenarios using appropriate presentation methods (business role-play, impact/probability grids, scenario simulation, etc.);
- accelerates the production and updating of CI management charts, competitor profiles, maps, thematic reports;
- and improves the distribution process for reports to internal clients and people working in the field (i.e. communications professionals, public relations executives, external affairs departments, sales teams).
