Market Trends Intelligence
Success Story
Proximus (Belgacom Mobiles) identifies consumer trends in the world of mobile telephony to drive its innovation and communications strategies.
Key Benefits
- anticipate risks and opportunities of new trends more effectively
- anticipate risks and opportunities of new trends more effectively
- develop a change culture that is responsive to the market and continual innovation
You are concerned :
- Market Research Manager
- Business or Market Analyst
- Product or Product Range Manager
- Marketing Director
- Brand Director
- Innovation Manager
- Business Development Manager
- R&D Manager
- Innovation Consultant
- Intelligence/CI Project Manager
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- Contact us
- Learn more about Digimind Services
- Learn more about Digimind Evolution
Digimind’s market trends intelligence solution helps companies anticipate developments in consumer behavior and fashions, living styles and other social phenomena, thanks to the continuous monitoring of “early adopters” and other groups at the forefront of social behavior.
It provides answers to the following questions:
- What are the emergent trends in my sector or in neighboring markets?
- Which populations or “tribes” are concerned long-term ?
- What is the current impact versus the potential impact on consumer choice?
- Which social trends have an effect on my market?
- What risks and opportunities do they offer?
- What are the trends in packaging and industrial design
The market trends intelligence solution performs the following functions:
- identifies and qualifies the primary sources (online and in the field) for tracking trends (specialized magazines, weblogs, forums, design,…)
- organizes and leads field information-gathering missions;
- tracks sources continuously for evidence of trends, developments, any new needs expressed, key indicators, premonitory signs, alternative trends,…
- facilitates collaborative analysis and cross-referencing of collected data using brain-storming sessions and other techniques (prioritizing, causal layered analysis,…);
- ” draws up charts of trends, evaluates them and creates simulations of potential scenarios (probability/impact grids).