Consumer Goods
Consumer Goods
“today the group can combine its longstanding media intelligence with its restructured monitoring of the field and the new automated tracking of the Internet.”
Xavier Desaulles, Marketing Intelligence director, Rémy Cointreau
The Consumer goods Industry is very dynamic. Trends evolve rapidly and its players must constantly be aware of the consumers’ needs. Thus, field intelligence is particularly critical to monitor competitors and adapt one’s products.
The expertise of Digimind in the deployment of strategic intelligence systems and processes, notably based on the Digimind Evolution integrated software platform, has enabled several companies in the sector to connect themselves in real time to the realities of the field and strengthen their capacity of analysis.
To find out more, download our Business Case on the successful deployment of a Marketing intelligence system at Rémy Cointreau, and please do not hesitate to contact us for more information.