Web 2.0 for Market Intelligence and Information Research

The concept Web 2.0 is often used albeit few people are able to give a clear explanation of that term.

Blogs, wikis, online desktop software, RSS feeds, podcasts, personal search engines, customizable pages, networks and social bookmarks, folksonomies, tags…
The apparition of Web 2.0 represents a radical evolution in the web where the web user plays an active and collaborative role. Christophe Asselin, an acknowledged expert in the field, reveals in Digimind’s new White Paper the usefulness of these information sources for market intelligence and information research.

Download : "White Paper Web 2.0 for market intelligence"

This document aims at clarifying the Web 2.0 concept for “Knowledge Workers” and at describing the techniques able to leverage on it in the context of competitive intelligence. It is destined for all company employees who for the moment have only limited or no practice with the various applications that can be categorized under this concept. By familiarizing them with these tools we hope to sharpen the relevance of their research and intelligence activities.

• Content:
• What is Web 2.0?
  • Introduction
  • Web 2.0 definition
  • The 7 principles of Web 2.0
  • New developments from Web 1.0: the role of web users
• Web 2.0 glossary
• Web 2.0 technologies
• Web 2.0 applications – main types
  • Typology
  • How to identify a Web 2.0 site
• Web 2.0 applications for market intelligence & information research
  • Types of applications
    • I. Sharing and collaborating
    • II. Information research and collection
    • III. Distribution
    • IV. Tracking
  • Example of web 2.0-based search and intelligence
• Limits of Web 2.0
  • Participation
  • Web 1.0 is still essential
• Conclusion
• Webography
• Bibliography