Social Media Survival Guide for the B2C HEALTHCARE & CHEMICALS Industry
The competitive healthcare industry has long relied on search engine performance as a key influencer of total business revenue, because many believe it is the best way to generate qualified, actionable leads for sales. However, truly successful lead generation in this industry is born from strong competitive intelligence and an understanding of the consumer, and there is no better place to capture core demographics, purchasing habits and lifestyle attributes than on social media networks.
This eBook gives you all of the information you need to implement a winning social media strategy.
How to get started on your recommended social media channels
Key statistics and specific case studies
Best Practices for each network
Industry insights about Google+
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