Social Media Survival Guide for the B2C FOOD & BEVERAGE Industry
Social media is extremely important for this sector because it is a source of potential clients and unfortunately also a source of potential crisis. Today the impact of word of mouth recommendations or criticisms is much greater than in the past given how fast things spread via social media. KPMG’s Food and Beverage Industry Outlook Survey from 2012 showed that 63% of survey respondents acknowledge that social media is having a significant impact on their industry.
This eBook gives you all of the information you need to implement a winning social media strategy.
How to get started on your recommended social media channels
Key statistics and specific case studies
Best Practices for each network
Industry insights about Google+
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