Social Media Survival Guide for the B2B RETAIL, FOOD & BEVERAGE Industry
Many companies in the retail / food & beverage industry are ‘on’ social media sites, but having a strong online presence means actually utilizing these sites to connect with communities of potential consumers in an organized and frequent manner. This requires working out which social networks your prospects are using, allocating resources (ie a Community Manager) to manage your social media accounts, and building a social media strategy to produce frequent and relevant content.
This eBook gives you all of the information you need to implement a winning social media strategy.
How to get started on your recommended social media channels
Key statistics and specific case studies
Best Practices for each network
Industry insights about Google+
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