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Social Listening for Trends and Events: An #SG50 Case Study

Social Listening for Trends and Events: An #SG50 Case Study

SG50 is undoubtedly one of the most significant events in Singapore’s history, marking 50 years of independence for the nation.

We listened to see how #SG50 evolved both as a trend and campaign on social media. In this eBook, you will find:

  • Why Twitter and Instagram became the hottest social media networks for SG50.
  • How did local and international brands leverage SG50?
  • How did brands like Great Eastern Life and Singapore Airlines rise to the top in their SG50 campaigns?  
  • What were the top performing posts on SG50’s official Facebook, Twitter and YouTube channels?
  • How 9 August was the height of SG50.

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