How to embrace IT to deliver unique intelligence
Embracing the power of IT is key to delivering unique intelligence. However, merely using unverified information from internet search engines, as a source of competitor intelligence (CI), will not necessarily give you targeted or value-adding intelligence. A community manager should thus focus attention on creating competitor profiles that segment by behavioural characteristics and give precise, need-to-know intelligence. This is easier said than done, as both competitors and CI strategies come in all shapes and sizes. Therefore, is it in fact possible, to gauge whether your CI strategy is delivering value adding intelligence? If so, is there an alternative to extracting data from internet search engines?
That’s where Digimind comes in.
In this insightful article, the author recounts how Dr. Sheila Wright and her students at De Montfort University (DMU), used Digimind’s competitive intelligence software to deliver action-orientated competitor profiles.
Key take-aways in this article include how to:
Extract the value from competitive intelligence software, such as Digimind
Effectively segment competitors into ‘types’ with differing profiles
Pin down critical success factors of competitors
Use Digimind’s custom templates to create unique value through intelligence
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