How To Conduct A Competitor Analysis
Learn competitor analysis fundamentals with examples and find out how to use competitor analysis tools.
Competitor analysis is an essential component of corporate strategy. It aims to systematically study information about competitors’ products, research and development activities, production methods and costs, organizational structure, financial status, marketing strategies, as well as their strengths and weaknesses.
In this document you’ll learn:
- How to discover information about your competitors on the web
- How to use a large variety of internet sources to gather information on your competitors
- How to use competitive intelligence tools for analyzing, tracking and collating information
Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.
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