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How To Calculate Social Media ROI In 2014

How To Calculate Social Media ROI In 2014

How to calculate Social Media ROI in 2014 is an extensively researched guide to the 4 main social media metrics on the market. We’ll tell you which social media metric will enable you to calculate the most accurate ROI, making the process of choosing a social media monitoring tool much more clear-cut.

We guide you through:

  • A definition of each social media metric on the market:

    • Potential Audience

    • Mentions

    • Reach

    • Impact

  • A guide to how each metric can be used in a marketing strategy

  • A thorough analysis of which metric is the most useful and effective

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