How To Build A Company Profile

Company profiles are a basic yet essential component of your competitive intelligence toolkit. Company profiling involves gathering and interpreting information from multiple and diverse sources in order to develop a deep understanding of your competitors.
Creating in-depth profiles for each of your major competitors will help to identify core competencies and weaknesses, market opportunities and risks. Company profiles should follow a simple, structured framework and only include useful and relevant insights.

In this document you’ll learn:

  • What type of information should be contained in a company profile to ensure a comprehensive view of your competitors’ current priorities, capabilities and likely future moves
  • How to build a company profile which reflects your main operational interests
  • How to use profile results to assist strategic decision-making



How To Build A Company Profile

Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.

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