How To Build A Company Profile

Company profiles are a basic yet essential component of your competitive intelligence toolkit. Company profiling involves gathering and interpreting information from multiple and diverse sources in order to develop a deep understanding of your competitors.
Creating in-depth profiles for each of your major competitors will help to identify core competencies and weaknesses, market opportunities and risks. Company profiles should follow a simple, structured framework and only include useful and relevant insights.

In this document you’ll learn:

• What type of information should be contained in a company profile to ensure a comprehensive view of your competitors’ current priorities, capabilities and likely future moves
• How to build a company profile which reflects your main operational interests
• How to use profile results to assist strategic decision-making

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