How To Create a Competitive Benchmark Analysis on Social Media
Competitive analysis on social media can provide valuable insights for marketers. It allows brands to understand how they stack up in the market, keep an eye on competitors’ campaign performance, and identify opportunities to optimize their own content strategies. By being armed with this knowledge, social marketers are able to make more informed, strategic decisions and without too much heavy lifting.
This free eBook gives you all you need to know to implement a competitive social media strategy. You will learn:
- Which metrics you should analyze in a competitive analysis
- Best practices to understand what your competitors are doing on social media and how effective their strategies are
- How to measure your own social community growth, interaction rates, and volume of publications relative to competitors
- Ways to identify opportunities where your brand can stay one step ahead on social media
… and much more!
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