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Social media battle of fashion brands: Zara, H&M and Mango [INFOGRAPHIC]

Social media battle of fashion brands: Zara, H&M and Mango [INFOGRAPHIC]

Fashion brands Zara, H&M and Mango have a natural affinity for social media given the visual and shareable nature of their products, and we were curious to find out how they are leveraging it. Using Digimind Social Analytics, we compared the social media performance of these three popular clothing retailers. Find out how each brand measures up in the following areas:

  • Community Size: Which brand attracts the most fans and followers on social media?
  • Interactions: Which accounts have the most engaged followers?
  • Publications: Who is pushing the most (successful) content?
  • Distribution: Which channels are the most important?

 

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