Online Reputation by Numbers [Infographic]
Since 2007, online reputation has become a paramount topic dragging many resources and large budgets..
Indeed, an increasing number of company executives consider online reputation as a strategic topic and promote initiatives incorporating that ingredient into the strategic decision making process.
However with the growing volume of information available and the diversity of media where consumers may write, brand managers, product managers, and marketing personnel are constantly and increasingly challenged to better engage with consumers, to predict their needs, or to mitigate the risk of negative buzz.
The numbers shown below illustrate through few examples the importance of online reputation and why it is important for corporations serious about that topic to be well-equipped before handling that topic.
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