Market Intelligence Survey 2012 [Infographic]
Digimind’s Market Intelligence Survey canvassed the opinions of market and competitive intelligence professionals in 21 countries and we received over one hundred responses. The resulting report illuminates some very interesting global trends.
- The survey clearly establishes that social media plays a vital role in helping intelligence departments to track information relating to competitors, industry developments and consumer trends. Almost 80% of respondents use social media for gathering intelligence insights. Twitter and LinkedIn are overtaking Facebook and Google+ as popular sources of information. The widespread use of social media monitoring points to a massive shift towards digital research methods as a way of improving time and cost efficiencies.
- Almost half (46.6%) of companies surveyed use an integrated platform of research and intelligence and yet more than 60% of these companies are currently in the process of planning intelligence projects. As CI departments face the challenge of a hiring freeze we’re likely to see an increase in the adoption of automated tools to help meet productivity targets.
Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.
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