[Infographic] Innovative cars on social media
The automotive industry is one of the most innovative industries in the world and was recently described in “The State of Innovation in the Automotive Industry 2015 Report” by Thomson Reuters as making the transition from being mechanically based to being software based. The ultimate questions car brands need to answer are: What is the value proposition for cars? Is it to treat the environment nicely by switching to an electric engine or is it not driving at all by using the autonomous car? Or is it the connected car which is not only safer but also more fun? We took a closer look at the 10 best-selling brands in Europe and found out which brands are driving the social buzz around these 3 major challenges, as well as how these innovations are perceived by social media users.
For more insights into how top car brands are using social media download also our free report “Social Media Analytics for the Automotive Industry”.
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