How to ‘tweet’ in China: Twitter vs Sina Weibo in figures (infographics)

How to ‘tweet’ in China: Twitter vs Sina Weibo in figures (infographics)

Needless to say China is a huge market. More importantly, it is also the largest Internet market in the world although sometimes undermined because of the language barrier. 477M is the number of Chinese Internet users (as of March 2011).

  • As social networks aimed at English-speaking users have flourished, the Chinese and the Russians have been developing their own social networks that continue to grow exponentially. Instead of Facebook, Chinese users rely on Qzone, QQ will be used in lieu of Skype, and Sina Weibo (the Chinese equivalent of Twitter) is the #1 microblogging site in China (Weibo means “Microblogging” in Chinese).
  • Just two years after its inception Sina Weibo has already attracted 200 million users.
  • Forecasting this trend, the Digimind solution has been incorporating multi-lingual web monitoring capabilities for many years (including Russian, Arabic, Japanese, Chinese, Korean and other languages…) and applies them to thousands of web sources. Thanks to this cumulated experience the infographic presented on this page shows the key facts about micro-blogging in China. To complete the graph, it is interesting to note that Chinese companies only make 25% of their corporate information available in English (study conducted on the 30 largest Chinese companies selected according to their turnover).



Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.

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