How to ‘tweet’ in China: Twitter vs Sina Weibo in figures (infographics)

Needless to say China is a huge market. More importantly, it is also the largest Internet market in the world although sometimes undermined because of the language barrier. 477M is the number of Chinese Internet users (as of March 2011).

• As social networks aimed at English-speaking users have flourished, the Chinese and the Russians have been developing their own social networks that continue to grow exponentially. Instead of Facebook, Chinese users rely on Qzone, QQ will be used in lieu of Skype, and Sina Weibo (the Chinese equivalent of Twitter) is the #1 microblogging site in China (Weibo means “Microblogging” in Chinese).

• Just two years after its inception Sina Weibo has already attracted 200 million users.

• Forecasting this trend, the Digimind solution has been incorporating multi-lingual web monitoring capabilities for many years (including Russian, Arabic, Japanese, Chinese, Korean and other languages…) and applies them to thousands of web sources. Thanks to this cumulated experience the infographic presented on this page shows the key facts about micro-blogging in China. To complete the graph, it is interesting to note that Chinese companies only make 25% of their corporate information available in English (study conducted on the 30 largest Chinese companies selected according to their turnover).

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About DIGIMIND
Profitable since its inception, the 50% annual growth rate multi-awarded Digimind Company markets competitive intelligence solutions to face the challenge of exploiting the explosion of digital information. The web-based Digimind platform is the only integrated solution that automates all repetitive intelligence activities from data collection to information management, analysis and sharing.With over 200 customers and a global presence through its sites in Paris, Grenoble, Rabat and Boston Digimind offers a solution for all business functions of the company and is an efficient tool for strategic decision.

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