How to Maximise Competitive Intelligence Return On Investment?
The success of a Competitive Intelligence project depends on many factors. A good ROI (Return on Investment) is impacted by several criteria. Indeed, if the choice of the CI software remains a key point, taking into account human and organizational components is crucial.
Thus, we can schematically distinguish 6 types of common errors encountered during the implementation of CI projects:
- Undefined or unshared objectives
- Too wide a scope
- Resource misalignment
- Insufficient performance assessment
- Lack of feedback on intelligence project KPIs
- Unnecessary complication
The following infographics summarize the 6 most common mistakes to avoid.
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Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.
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