How to Maximise Competitive Intelligence Return On Investment?

INFOGRAPHIC DIGIMIND

The success of a Competitive Intelligence project depends on many factors. A good ROI (Return on Investment) is impacted by several criteria. Indeed, if the choice of the CI software remains a key point, taking into account human and organizational components is crucial.

Thus, we can schematically distinguish 6 types of common errors encountered during the implementation of CI projects:

• Undefined or unshared objectives
• Too wide a scope
• Resource misalignment
• Insufficient performance assessment
• Lack of feedback on intelligence project KPIs
• Unnecessary complication

The following infographics summarize the 6 most common mistakes to avoid.

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About DIGIMIND
Profitable since its inception, the 50% annual growth rate multi-awarded Digimind Company markets competitive intelligence solutions to face the challenge of exploiting the explosion of digital information. The web-based Digimind platform is the only integrated solution that automates all repetitive intelligence activities from data collection to information management, analysis and sharing.With over 200 customers and a global presence through its sites in Paris, Grenoble, Rabat and Boston Digimind offers a solution for all business functions of the company and is an efficient tool for strategic decision.

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