Drivers of Corporate Reputation – Digimind Infographics

Which factors can impact the perception of your brand or of your organization?

• The regular and increasing use of social media by organizations, consumers, lobbyists makes on-line reputation a pivotal arm of corporate image management. Indeed, it seems relevant for executives to take a look at the digital perception of their organizations before making public announcements as a way to reinforce a positive image or to mitigate some concerns expressed on social media.

• In that regard, reputation management may incorporate many aspects of an organization image including and not limited to financial results, perception of managers, ethics, working conditions, voice of employees, product and service quality… various factors impacting the global image of a brand or an organization.

• In the same vein, an organization may also include in its reputation management process the monitoring of its customers, stakeholders, and suppliers. The following infography summarizes the multiple factors impacting the reputation of organizations.

Read more:
WHITE PAPER – Online Reputation: manage your reputation by analyzing the web
INFOGRAPHIC – Online Reputation by Numbers

About DIGIMIND
Profitable since its inception, the 50% annual growth rate multi-awarded Digimind Company markets competitive intelligence solutions to face the challenge of exploiting the explosion of digital information. The web-based Digimind platform is the only integrated solution that automates all repetitive intelligence activities from data collection to information management, analysis and sharing. With over 200 customers and a global presence through its sites in Paris, Grenoble, Rabat and Boston Digimind offers a solution for all business functions of the company and is an efficient tool for strategic decision.

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