Social Media Monitoring Business case: Dynatrace
Dynatrace, a digital performance monitoring company, uses Digimind Social to identify users and their needs, on top of benchmarking themselves against their competitors.
- As a data driven organization, backing up perceptions with a data driven reality is important.
- Social media is a hotbed for venting in times of poor user experience. Keeping one eye on it is critical to understanding what is happening in the industry.
- Social analytics helps community managers measure the reach of their publications on social media networks.
- Dave Anderson, Director for Marketing and Social Media, works with his team to analyze trending topics in the industry, as well as monitor subscribers on channels.
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