Social Media Monitoring Business case: DSM
DSM, a science-based company active in health, nutrition and materials, uses Digimind Social to monitor their online reputation and engage with their target audience.
- As a B2B company, not many people are familiar with what DSM does, and in how many ways they may interact with products that include DSM materials on a daily basis. Via their main social media channels, Facebook, LinkedIn and Twitter, the team builds this understanding and awareness.
- Reactivity is important in DSM’s social media strategy, whether it be adjusting future content creation to adapt to industry trends or to engage in online conversations to clarify points that may have been misunderstood.
- Thijs Bouwens, Social Media & Media Relations Officer for DSM, and his team are responsible for both community management of the corporate social media channels as well as the company’s presence in the more traditional media
- Creating management reports to keep decision-makers informed is a priority for the social media team
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