Business Case: Remy Cointreau

“Today the group can combine its longstanding media intelligence with its restructured monitoring of the field and the new automated tracking of the Internet.”
Xavier Desaulles, Marketing Intelligence Director, Rémy Cointreau

Rémy Cointreau represents one of the major players in the WINES and SPIRITS industry and is present in over 70 countries. Discover how the company optimized and structured its field and Internet intelligence thanks to the Digimind Evolution platform.

Present in over 70 countries and achieving a turnover of 905.3 million Euros in 2005, Rémy Cointreau represents one of the major players in the WINES and SPIRITS industry. Its portfolio includes Rémy Martin (Cognac), Piper-Heidsieck and Charles Heidsieck (Champagne), Cointreau and Passoã, Clés des Ducs (Armagnac) and Mount Gay Rum, earning the group a central position in the world of luxury brands.

"Remy Cointreau : Real-time intelligence from relevant information sources "

Summary

Objectives

• Optimize the structure and organization of intelligence activities within the group, particularly in the Marketing Department.
• Implement a long-term and effective field intelligence gathering system to sharpen awareness of information in our market.
• Automate internet intelligence, combining it with media and field surveillance to improve analysis.
• Communicate intelligence results more effectively in order to support the decision- making process.

Solutions

• Assistance in defining the scope of intelligence and organizing the process.
• Selection of the collaborative intelligence platform Digimind Evolution and the modules Tracker (to monitor information sources), Manager (to manage informationand the intelligence network) and Publisher (to create and manage the media for distributing competitive intelligence information).
• Activation of the EZTrack agent to collect field information.
• Configuration of the collaborative intelligence portal to display the selected projects.
• Creation of a customized illustrated newsletter (photos and images).
• Training and support for users throughout the application’s acceptance phase.

Results

• 360° real-time intelligence from relevant information sources.
• Immediate increase in productivity for the intelligence team.
• More productive and reliable analyses as media, field and internet sources are cross-referenced and more time can be devoted to analysis.
• Sharing information is made easier, improving and adding value to the process.
• Communication of information to appropriate decision-makers and operational staff is faster and of better quality.