Ryanair – How to build an online reputation dashboard

Ryanair – How to build an online  reputation dashboard

One of the key tools of business intelligence is the dashboard, to see at a glance the main indicators, articles and reviews needed for daily management.

For  online reputation Management, it’s the same thing! Web Intelligence Dashboards synthesize all flows of quantitative and qualitative information needed to monitor Brand Reputation, company reputation, personal reputation…Here is a case study which explains how to initiate an online reputation dashboard though the example of the airline company Ryanair.

This case  study highlights some features of the Digimind  platform, dedicated to online-reputation management (monitoring, analysis, collaboration, dissemination). It describes the relatively simple steps to achieving a comprehensive e-reputation dashboard.

  • Step 1 : Exploratory Research
  • Step 2 : Implementation Monitoring themes
  • Step 3 : Analysis of the trends : real time graphics
  • Step 4 : Capitalization of the information
  • Step 5 : Organization, visualization and information sharing
  • Step 6 : Dissemination of the information : Newsletters, reports, intranet…

All these analyses are performed in real time.

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Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.

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