Business Case: Lafarge
Lafarge is a leading global provider of building materials and a major player in the cement, concrete and aggregates industries worldwide.
● In 2012 Lafarge began a collaborative intelligence project based in India, aiming to extract information on everything from technological building innovation to the Indian construction market and competitive environment.
● The Digimind Intelligence platform addressed these requirements, allowing Lafarge to target specific geographical areas and languages. Once the information was collected, users were able to specify the deliverables needed, designing shared dashboards and automated newsletters to disseminate information efficiently.
Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.
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