Business Case: HM Insurance Group

The HM Insurance Group adopts the Digimind competitive intelligence solution to automate web data collection and report generation in its intelligence workflow.

Business Case: HM Insurance Group
  • HM Insurance relies on the Digimind automation tools to monitor thousands of Insurance-specific web sources that do not show up in Google searches and uses proprietary algorithms to filter valuable articles and remove duplicates.
  • HM Insurance analysts use their Digimind’s dashboards to tag the articles in relevant categories. This task takes a fraction of the time required in the past as there is no longer a need to copy-paste those articles from the web sources. Selected articles are then disseminated  via customized newsletters to targeted groups at HM Insurance.
  • As a result, the competitive intelligence team at HM Insurance can reallocate about 25% of the time they use to spend in searching and disseminating articles in more valuable analysis time to better understand industry trends and competitive behaviors.
  • Priyanka Sharma, Director, Product Innovation & Strategy Development for HM Insurance Group, highlights how the implementation and the deployment of the Digimind’ software takes place within the Group.



Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.

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