Business Case: HM Insurance Group

The HM Insurance Group adopts the Digimind competitive intelligence solution to automate web data collection and report generation in its intelligence workflow.

• HM Insurance relies on the Digimind automation tools to monitor thousands of Insurance-specific web sources that do not show up in Google searches and uses proprietary algorithms to filter valuable articles and remove duplicates.
• HM Insurance analysts use their Digimind’s dashboards to tag the articles in relevant categories. This task takes a fraction of the time required in the past as there is no longer a need to copy-paste those articles from the web sources. Selected articles are then disseminated  via customized newsletters to targeted groups at HM Insurance.
• As a result, the competitive intelligence team at HM Insurance can reallocate about 25% of the time they use to spend in searching and disseminating articles in more valuable analysis time to better understand industry trends and competitive behaviors.
• Priyanka Sharma, Director, Product Innovation & Strategy Development for HM Insurance Group, highlights how the implementation and the deployment of the Digimind’ software takes place within the Group.

About DIGIMIND Profitable since its inception, the 50% annual growth rate multi-awarded Digimind Company markets competitive intelligence solutions to face the challenge of exploiting the explosion of digital information. The web-based Digimind platform is the only integrated solution that automates all repetitive intelligence activities from data collection to information management, analysis and sharing. With over 200 customers and a global presence through its sites in Paris, Grenoble, Rabat and Boston Digimind offers a solution for all business functions of the company and is an efficient tool for strategic decision.

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