Business Case : Credit Agricole S.A. Group
Credit Agricole Group provides positive testimony on its use of Digimind’s competitive intelligence software.
- Since 2009, most major subsidiaries of Credit Agricole SA and 12 out of the 39 Regional Banks of Credit Agricole have chosen Digimind to support their Competitive Intelligence process.
- In 2010, following six months of extensive comparative analysis (85 evaluation criteria), Credit Agricole selected Digimind’s solution as it corresponded with all their key requirements. The software is used for both market intelligence, competitive intelligence and online reputation.
- Gilles Bonabeau, Head of the Information and Intelligence Unit of Credit Agricole S.A, and Severine Guillemard, Competitive Intelligence Manager, highlight how the implementation and the deployment of the Digimind’ software took place within the Group, and address the following points: Objectives /Organisational choices /Benefits of using a software to support the CI process / Key success factors of the project / Cases of application
Digimind is a global competitive intelligence and social media monitoring company that provides businesses with unrivalled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa.
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