DIGIMIND

DIGIMIND, specialist in CI management solutions, has published a free downloadable 18 pages benchmarking guide for companies needing to assess CI software before implementing a CI Information System.

Competitive Intelligence is a rapidly emerging practive among companies in Europe

Competitive Intelligence has become a key practice for companies evolving in competitive and rapidly changing environment. Its main focus is to build the companie’s anticipative and reactive abilities.

Competitive Intelligence demands a specific information system

Traditional market intelligence competences are too often limited to the Marketing Department and rely heavily on formal and official data from market studies and databases like IMS Health, CAM, or Thomson Current Drugs for the pharmaceutical industry…

Download : "Benchmark of Competitive Intelligence Solutions"

Real anticipation needs another kind of “raw material”: “weak signals”, and the ability to identify, amplify and analyze them.

“Weak signals” are fragmental, ambiguous, qualitative and anticipatory pieces of information that are most often completely overseen by decision-makers, drowned under floods of data. However, they may be - and often are - crucial anticipatory signs of strategic moves and changes in the market. So how is it possible to identify, amplify and analyze them in order to take time effective strategic and marketing decisions?

As “weak signals” are a particular kind of information, they need a particular kind of information system named “Competitive Intelligence Information System”, which could be compared to the “Sensory System” of the human body.

The CI Information System’s purpose is to develop the organization’s collective market intelligence capabilities by irrigating the organization with a nervous system connected everywhere possible to its environment and able to bring stimuli directly to the dedicated brain parts for analysis, comprehension, decision, action, and memory.

A crucial check list to be sure of your level of awareness

During its six years of experience in developing and deploying CI Information Systems in large corporations like AstraZeneca, Aventis Pasteur, Sanofi Synthélabo, Total, EADS, Scor or Rockwell Collins, DIGIMIND has developed a check-list of indispensable functionalities for successful deployment of CI Information Systems.

This check-list is freely downloadable and helps CI project leaders validate that their requirements document and functional specifications do include those crucial functionalities. This very useful guide let them also compare easily several solutions with the help of notation columns.

DIGIMIND’s purpose through this benchmarking guide is to demonstrate that its Integrated Competitive Intelligence Platform includes all crucial functionalities for a successful CI Information System.