Major New Release for Digimind Social in June 2016: Introducing Visual Listening
This June brings about a major new update for Digimind Social in partnership with Ditto: Visual Listening.
Today, there are over 1.8 million photos being shared on Social Media every day, but more crucially 85% of these online photos containing a brand do not directly mention it in the accompanying text.
Visual Listening recognises your logo within images, whether they are upside down, tiny, obscured of even in cluttered environments. Not only that, but it also has object and scene recognition. This means you can place your product exactly where consumers are using it and with what objects, so you don’t miss a beat when it comes to identifying your hidden conversations around your brand.
AN ADVANCEMENT WITH MASSIVE IMPACT
– Expand Your Visual Brand Identity:
Filter your sources to capture unrepresented audiences and connect with your brand’s visual influencers that can drive real engagement for your brand
– Leverage User-Generated Content:
Really understand your audience by tapping into the best user-generated photos containing your brand to shape and define future marketing campaigns
– Measure Sponsoring & Partnership ROI:
Assess brand exposure from events, sport, celebrity partnerships and branding collateral by measuring visual impressions and detecting new potential partnership networks
– Understand consumer habits:
See your products in action, discover the emotions and habits surrounding your product’s consumption and why your ambassadors don’t mention your brand when posting a photo of your product
– Protect the brand:
Reduce reputational damage by gaining insights into misuse of your logo and products to avoid harmful actions in relation to your business.
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