Business problem:
The surge of social media makes the tracking of news and comments posted on these media very cumbersome and time consuming.
Solution:
The Digimind meta-search and tracking engine allows to automatically query multiple sources of the social web at the same time.
Benefits:
The automated tracking of social networks allows to measure users’ posts in timely manner and on a much larger scale than manually.
Whether a product announcement gets relayed on Twitter, a video or a document gets famous on Facebook, or a product discussion pops up on a blog, a message board, or a consumer web site, automated tracking gives companies anxious about their on-line reputation the competitive edge: they can incorporate the web 2.0 intelligence in their business decisions and they can act swiftly upon consumers’ behaviors.
Web 2.0 tracking typically serves :
- Consumer intelligence
- Thought leaders intelligence
- Opinion, society intelligence
- Competitive intelligence
- Technology intelligence
- Brand management
- Product management
- On-line reputation
- Marketing and communication guidelines and operations
> See Also : Consumer Insight, the essential handbook: How to Use Web and Social Media to Get Closer to Your Customer
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