Market profile creates in-depth knowledge of all aspects of a specific market (company profile, Board or product profiles, decision makers, scientists, key opinion leader, players…) from the compilation and aggregation of numerous types of data, thorough research and analysis, synthesized within structured sheets…
Many corporations use spreadsheets to handle market intelligence profile templates (E.g.: company profiles, product sheets or SWOT templates).
While these spreadsheets were convenient in the past, new constraints in information workflows highlight some limitations to the current copy/paste methods still in use. Digimind’s tools help with the gathering and analysis of information to improve your market profile missions:
- Building a self-fed knowledge database of companies, people, product profiles
- Extracting data from virtually any web source in an ethical manner,
- Allowing the collaboration of users working on common profiles and capturing field intelligence in the form of comments/annotations and uploaded documents.
The Digimind software application helps to track trends in existing markets, the surge of potential opportunities, social trends that may affect businesses, anticipated developments impacting major customers, etc.
Terms related to marketing and market intelligence : Market Analysis, Market Data Analytics, Market Intelligence