Market Intelligence

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  • Market intelligence concerns the attitudes, opinions, behavior, and needs of individuals and organizations within the context of their economic, environmental, social, and daily activities.
  • Market intelligence is the systematic process of gathering, analyzing, supplying, and applying information (both qualitative and quantitative) about the external market environment.
  • Market Intelligence aims at creating a clear knowledge and foreknowledge of all aspects of a market by thorough research and analysis. The analyzed data will lead to a new understanding of the current and future situation and will convert into business decisions: Vision, mission, strategy, planning, operations and decision-making.
  • The Digimind tools helps gathering and analyzing information to improve your market intelligence missions. The Digimind  Software application helps tracking trends in existing markets, potential opportunities, social trends that may affect businesses, anticipated developments at major customers, etc.
  • The web-based Digimind platform is the only integrated solution that automates all repetitive market intelligence activities from data collection to information management, analysis and sharing.
  • Terms related to marketing and market intelligence : Market Analysis, Market Data Analytics
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