The Internet contains many valuable bits of intelligence offering a substantial competitive advantage for companies able to track them efficiently. For that reason, a plethora of vendors today offers intelligence solutions and it became cumbersome for companies to find the one that will better fit its needs.

How?

Digimind, the leader in intelligence software solutions releases its latest comparison guidelines to help practitioners measuring how a particular solution fits their needs.

Based on a list of basic functionalities an intelligence software solution should include, the Digimind comparison guideline allows to rank and compare solutions (existing solutions or solutions to procure in the future).

"The Digimind comparison guideline for Market and CI Software"

Who?

The Digimind comparison guideline is dedicated to the technical and budgetary stakeholders of the intelligence process including director of market intelligence, director of competitive intelligence, market analyst, VP of strategy, VP of marketing, and CEOs.

The guideline is useful to companies willing to assess their current process or in the process of selecting their future intelligence software solution.

Summary:

The Digimind comparison guideline is composed of several sections ending with a score card.

•        Sourcing: web feeds and content
•        Searching
•        Monitoring, watching, tracking
•        Analyzing and text-mining
•        Capitalizing on digital assets and collaborative intelligence
•        Disseminating, reporting
•        Managing architecture, access rights, and confidentiality
•        Evaluating the software vendor

Consumer Insight: How to Use Web and Social Media to Get Closer to Your Customer
The Gartner Group predicts the web communities will influence 30% of purchases by 2011 from 9% today*. With the recent surge of Web 2.0, consumer behaviors changed and marketing professionals adapted: In early 2009, The Society of New Communication Research indicated that 57% of marketing decision makers consider the social networks have a larger influence in their activity…

Yet CRM techniques dramatically reshaped conventional approaches including market studies, consumer panels, and focus groups in the way to comprehend and apprehend buyer behaviors: This first evolution was the beginning of a much stronger wave of changes. Indeed many consumer analysis paradigms fall apart as it is possible today to measure opinion trends in real-time on dedicated websites such as « Ciao! », « Facebook», or «Twitter ».

The overall « Consumer Insight » should be reconsidered.  Globally defined as « the knowledge a company has about its customers», the Consumer Insight actually encompasses a systematic process to analyze buying patterns assuming they translate into culture-conditioned and attitude-driven actions and opinions.
The web offers many useful resources to complement your research and intelligence on Consumer Insight: social networks, blogs, trend analysis web sites,…
This Red book presents a panorama of Internet information sources about Consumer Insight.

"The Red Book Consumer Insight"

Contents:

• What is Consumer Insight?
• Performing a successful « Consumer Insight » intelligence
• Use cases
• Consumer Insight on the web
• About Digimind

Consumer Insight: How to Use Web and Social Media to Get Closer to Your Customer
The Gartner Group predicts the web communities will influence 30% of purchases by 2011 from 9% today*. With the recent surge of Web 2.0, consumer behaviors changed and marketing professionals adapted: In early 2009, The Society of New Communication Research indicated that 57% of marketing decision makers consider the social networks have a larger influence in their activity…

Yet CRM techniques dramatically reshaped conventional approaches including market studies, consumer panels, and focus groups in the way to comprehend and apprehend buyer behaviors: This first evolution was the beginning of a much stronger wave of changes. Indeed many consumer analysis paradigms fall apart as it is possible today to measure opinion trends in real-time on dedicated websites such as « Ciao! », « Facebook», or «Twitter ».

The overall « Consumer Insight » should be reconsidered.  Globally defined as « the knowledge a company has about its customers», the Consumer Insight actually encompasses a systematic process to analyze buying patterns assuming they translate into culture-conditioned and attitude-driven actions and opinions.
The web offers many useful resources to complement your research and intelligence on Consumer Insight: social networks, blogs, trend analysis web sites,…
This Red book presents a panorama of Internet information sources about Consumer Insight.

"The Red Book Consumer Insight"

Contents:

• What is Consumer Insight?
• Performing a successful « Consumer Insight » intelligence
• Use cases
• Consumer Insight on the web
• About Digimind

Discover:
Stop by booth #608 to discover the latest Digimind product offering including text mining and clustering, real-time market analyses, and interoperable CI: From automated web data collection to mobile CI.

Win:
Take our CI test and enter our draw at boot#608

Learn:
Digimind animates two free talks (coffee included)
- Wed. 4/22, 2:00P-5:00P: CI software clinic
- Thurs. 4/23, 2:45pm: Beyond RSS feeds and news aggregation, How to leverage on primary web information to secure revenue stream

Discover:
Stop by booth #608 to discover the latest Digimind product offering including text mining and clustering, real-time market analyses, and interoperable CI: From automated web data collection to mobile CI.

Win:
Take our CI test and enter our draw at boot#608

Learn:
Digimind animates two free talks (coffee included)
- Wed. 4/22, 2:00P-5:00P: CI software clinic
- Thurs. 4/23, 2:45pm: Beyond RSS feeds and news aggregation, How to leverage on primary web information to secure revenue stream

Discover:
Stop by booth #608 to discover the latest Digimind product offering including text mining and clustering, real-time market analyses, and interoperable CI: From automated web data collection to mobile CI.

Win:
Take our CI test and enter our draw at boot#608

Learn:
Digimind animates two free talks (coffee included)
- Wed. 4/22, 2:00P-5:00P: CI software clinic
- Thurs. 4/23, 2:45pm: Beyond RSS feeds and news aggregation, How to leverage on primary web information to secure revenue stream

Crossroads Distribution (a South African company) evolved out of the Jowells Transport empire of Namaqualand in the Northern Cape during the 1930s into the black-controlled company of today - with an annual turnover exceeding R1billion on and a combined staff complement over 2 500. Today four operating divisions in the group offer many sectors of agriculture, commerce, mining and industry diverse services. These include full truckload heavy haulage, express roadfreight distribution and warehousing, domestic and international courier, motor vehicle franchises and automotive parts and services. The aim is to provide clients on a contractual basis with innovative, synergistic and practical solutions in logistics and supply chain management. The group services some 5 000 customers in more than 1 600 communities daily.

About Digimind
Profitable since its inception and growing at a 50% annual rate, Digimind develops technologies that help organizations automate the process of collecting, managing, analyzing and publishing critical information. Digimind is essential for any corporation seeking to protect its assets and to secure its internal or external growth by increasing its understanding of its markets and competitive environment and converting it in actionable decisions.
By automatically monitoring a virtually infinite number of sources and key topics, Digimind enables competitive intelligence practitioners to quickly identify market opportunities and competitive decisions while freeing up to 90% of their time for strategic thinking and business development activities.

Thanks to “CI Everywhere”, users of the Digimind 7 integrated strategic intelligence solution can search, monitor, validate and send out strategic information from wherever they are. No need to be seated at a computer to consult your intelligence portal. You can do it quickly and easily from a mobile  iPhone, Blackberry or other mobile unit, (recent models required). You can react quicker and more effectively since “CI Everywhere” keeps you plugged in to the most relevant, timely information.

>> Get more information on “CI Everywhere” mobile intelligence

Operating in some 140 countries, ITT Water & Wastewater provides a complete offering to municipal and industrial transport and treatment customers including a full range of wastewater and dewatering pumps, secondary biologic treatment, filtration and disinfection products. The company maintains the industry’s most extensive sales and after-sales organization, operating both locally and globally.

“ITT Water & Wastewater chooses Digimind for its flexible and complete solution. The system enables the automation of certain operations like information collection, data accessibility and targeted distribution of valuable information, giving the possibility to focus on other value adding activities”.

“The D7 platform is user friendly and enables an easy set up and configuration.” says Nadia ULIANA, Market & Business Analyst, ITT Water & Wastewater.

Operating in some 140 countries, ITT Water & Wastewater provides a complete offering to municipal and industrial transport and treatment customers including a full range of wastewater and dewatering pumps, secondary biologic treatment, filtration and disinfection products. The company maintains the industry’s most extensive sales and after-sales organization, operating both locally and globally.

“ITT Water & Wastewater chooses Digimind for its flexible and complete solution. The system enables the automation of certain operations like information collection, data accessibility and targeted distribution of valuable information, giving the possibility to focus on other value adding activities”.

“The D7 platform is user friendly and enables an easy set up and configuration.” says Nadia ULIANA, Market & Business Analyst, ITT Water & Wastewater.