I- Our commitment to privacy
We think privacy is extremely important. That’s why we have drawn up this code of privacy ethics that we strive to abide by in all of our work, in order to protect the privacy of the public, our clients and our staff:
● We will treat others’ data as we would treat our own
● i.e. we won’t use your data in a way in which we wouldn’t be happy for our own to be used
● We will honor the meaning of ‘private’
● We will not access private, non-public information, including private emails, messages, private profiles, passwords etc.
● We will be open and transparent
● We won’t be secretive about the data we collect and how it is used
Digimind offers software that collects data from across the internet, that is then accessed by brands and organisations by running specific searches. Naturally, this means that we collect and index lots of publicly available data.
We take privacy issues very seriously and work hard to ensure we are following our own ethical code, as well as the relevant data privacy laws.
The data we collect
Digimind collects content from a wide range of public websites, including blogs, forums, social networking websites, and news websites. It is content that is accessible via a standard internet search engine or by visiting the websites themselves.
We never collect or access private data or restricted profiles without express consent of the individual and do not have the ability to access anyone’s private information – such as email addresses, private message or passwords – on the sites we visit, unless they make that information publicly available.
How we collect it
Digimind collects indexed content using proprietary web crawler technology, via APIs, or through agreements with website operators or other third party data providers.
We abide by the terms and conditions of individual sites, meaning that we observe each platform’s privacy requirements and other restrictions, and also comply with websites’ robots.txt protocols. Our crawlers are also identifiable to site owners as belonging to Digimind, so that they can choose to block us or contact us with any questions.
Digimind does not circumvent login systems in place to block unauthorised access, nor do we use CAPTCHA technology. We only collect information that is publicly available, or where permission has been pre-granted by the site owner.
We store and make available mentions that match our clients’ search terms and do not collect and store individuals’ online conversations en masse. The indexed content we collect and store includes the matching and it’s source, and publicly available metrics related to retrieved content such as MozRank scores, comments, Likes and followers.
If an individual wishes Digimind to disclose, amend or remove data pertaining to them, they may request us to do so and we will make every reasonable effort possible to comply, as long as it is a legitimate request and does not affect the privacy or legal rights of another individual.
II- Digimind Data Collection Policy and Procedure
Digimind collects indexed content from a wide range of publicly available portions of websites, including blogs, forums, social networking websites, and news websites. The indexed content is content that is accessible via a standard internet search engine or by visiting the websites themselves.
Digimind are able to obtain indexed content using proprietary web crawler technology, via the API, or through agreements with website operators or other third party data providers. The Digimind platform also has functionality to obtain indexed content directly from clients’ social networking websites, which is carried out in accordance with the authentication process established by such social networking websites.
When Digimind uses its web crawler technology to obtain indexed content, Digimind complies with the websites’ robots.txt protocols. The robot.txt protocols provide the code for material that they do not want to be collected from their site. Furthermore, our crawlers send a User-Agent ID that identifies them as coming from Digimind, which allows website owners to explicitly block them, or to contact us with any questions or concerns.
If there are technical controls such as usernames and passwords in place to block unauthorized access, Digimind does not circumvent these, nor does Digimind use CAPTCHA technology. The Digimind crawler will only collect indexed information from portions of websites that are publicly available, or where permission has been pre-granted by the site owner.
The indexed content that Digimind collects includes but is not limited to: (i) publicly available content collected based on its relevance to the client’s search, including the source of any such information; (ii) content made available through a client’s social networking websites and accounts; and (iii) publicly available metrics relating to the public content retrieved from the Internet such as Kred influence, MozRank figures, number of comments, number of Likes, number of retweets, and number of followers.
If an individual wishes to assert a legal right for Digimind to disclose, amend or remove data pertaining to them, they may submit a written request to have such information relating to them disclosed, amended and/or deleted from the Digimind database. Digimind will make commercially reasonable efforts to provide the relevant information, and Procedure how it is being used and any other information required to be disclosed under applicable law, to the extent that the request for information is a legitimate request from that person, Digimind has the relevant information at its disposal, and it does not affect the privacy or legal rights of another individual.
The obligation on Digimind to amend or remove social media content is limited to the content stored in the Digimind database and possessed by Digimind, whereby Digimind cannot control amendment or deletion by our clients or by third parties.
The obligations set forth herein to amend or delete social media content in Digimind’s possession only applies to the extent that social media content ceases to exist on the internet in a publicly available location.
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