colonne veille leader d’opinion
Success Story
An international pharmaceutical group successfully used a map of opinion leaders to launch a drug in a new therapeutic area.
Key Benefits
- identify and track opinion leaders and their real power to influence in more rational and scientific way.
- anticipate the development of any unfavorable opinions.
- better target and improve lobbyi.ng actions
You are concerned :
- Marketing Director
- Product and Product Range Manager
- Sales Director
- Scientific Director
- Communications Director/ Manager/Officer
- Public Affairs and External Relations Officer
- Intelligence/CI Project Manager
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