Digimind’s new launch intelligence solution helps companies anticipate the launch of new products by the competition by tracking their R&D and Marketing activities.
It provides answers to the following questions:
- Are our competitors or new players developing any new products?
- How is this new product targeted ?
- What is the new product’s positioning?
- What features does it have?
- When is it likely to be launched?
- What is the promotional budget allocated to it?
- How will the product’s sales and marketing be allocated and organized?
- How is the product positioned compared to the current offer and in particular compared to ours?
- …
The new launch intelligence solution performs the following functions:
- identifies products and brands to be monitored and the criteria for monitoring;
- identifies relevant sources of information likely to indicate when new products are being developed (competitors’ sites, laboratories, research centers, universities, recruitment of new personnel, building permits for new production plants, clinical trials,…);
- places these sources under continual surveillance;
- sets up and leads a network of field informers;
- facilitates collaborative analysis of the collected data by a team of experts;
- accelerates the production of notes, reports and alerts by these experts;
- accelerates the decision-making process and the internal circulation of recommendations, especially for salespeople.
