Digimind’s online reputation intelligence solution helps companies spot rumors concerning them or their brands at the outset …, and anticipate the development of media crises which may affect their image, thanks to continuous and systematic monitoring of the internet and the field.
It provides answers to the following questions:
- What are the rumors and misinformation circulating about our company, suppliers, products, components, brands…?
- What are my online corporate and brand reputation ?
- Who started and encouraged them?
- How fast are these messages spreading via the internet or in the field?
- What is the impact in the media?
- How are the company’s image and sales affected?
- How can such rumors and misinformation be countered rapidly?
This intelligence solution performs the following functions:
- identifies and qualifies sources (online and field) and messages that could potentially spread rumors and misinformation;
- places online sources under continuous surveillance;
- sets up an automated exploratory monitoring system to search more widely and identify further potential sources;
- sets up and leads a network of field informers;
- conducts statistical and qualitative follow-up, and analysis of all the information collected;
- helps a network of internal experts produce notes, reports and alerts more speedily;
- accelerates decision-making processes and the circulation of internal recommendations.
