[colonne=77]
Digimind’s competitive intelligence solution helps companies anticipate their competitors’ strategies and tactics, by analyzing and continually tracking their resources, organization, actions and results .
It provides answers to the following questions :
- What are my competitors’ strategies for development (acquisitions, strategic alliances, new countries, new targets, new products,…) ?
- What are the potential offensive strategies my competitors might be planning, considering their resources, their mode of operation, their latest identified activities ?
- What are the most recent developments in my competitors’ main resources (financial, human, technological, production capacity,…) ?
- How are my competitors developing their organizations and management in particular ?
- Which activities are they most focused on ?
- Who are the potential new players in our market ?
- …
The competitive intelligence solution performs the following functions :
- identifies and prioritizes the players and main themes to be monitored ;
- identifies information sources (online and in the field) to be tracked ;
- links up with field informer networks (salespeople, external contacts, marketing,…) ;
- facilitates collaborative analysis and the simulation of potential scenarios using appropriate presentation methods (business role-play, scenario simulation, probability/impact grids,…);
- accelerates the production and updating of CI management charts, of competitor profiles and maps, thematic reports,… ;
- accelerates the distribution of steering reports among internal customers : people working in the field (sales, communications, public relations, external affairs,…) and in innovation and strategy …
