DIGIMIND

SCIP NY Event Recap: Support for Strategic Planning and Innovation

The 05/06/2010

New York City, NY:  On Tuesday April 26th Digimind teamed up with the SCIP New York chapter and Dr. Martha Matteo for a presentation on CI Support for Strategic Planning and Innovation.  The presentation was a combination of research findings and group discussion on two distinct companies in the middle of recent technological breakthroughs: Heinz Ketchup and Novamont.

Dr. Martha Matteo, former SCIP Chapter President and veteran in Competitive Technical Intelligence, led the discussion on both companies.  Digimind sponsored the event and worked with Dr. Matteo to conduct her research and perform technical intelligence (CTI) in both industries through their tool.  Digimind’s Marketing Manager, Ashley Bistran, also addressed the group about the software platform and how the in-depth research was conducted and presented.

The presentation engaged the group in determining an action plan for both companies involved.  The group was asked to address each position in the company that would be involved in this research, and then the pros and cons that would shape their decision. It emphasized the importance of intelligence, the importance of collaboration and workflow, and the need for an efficient way to research information and make educated decisions in the areas of product research, new business development and market/competitive intelligence.

For more information on the Digimind Solution, visit www.digimind.com or follow us on twitter at twitter.com/digimindci

To learn more about SCIP and a chapter near you, visit www.scip.org

 

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